The Complete Business & Entrepreneurship Course for Everyone - Learn everything there is to know about business strategy and entrepreneurship
What you'll learn
- Understanding of who an entrepreneur is and how they identify opportunities
- Knowing where to start and how to start with creating a plan and setting achievable goals
- Understanding and evaluating Revenue models and the ability to decide which one is right for you and your business
- Setting the right price for your product or service
- Understanding the minimum sales required to hit your profit goal(s)
- Evaluating conventional and non-conventional fundraising techniques
- Understanding the business lifecycle
- Understanding how to value a business and applying it to your own idea or business
- Understanding of the various stages of a business
- Understanding what business planning and development mean
- Learn what customer development is
- Understanding and evaluating Business strategy frameworks
- See how organizations make plans
- Learn how organisations make strategic plans - mission setting, vision setting, identifying their core values and deciding on what to focus their resources on
- Learn how to define and set Goals, Objectives, projects, KPIs and OKRs as your tactical plan
- Learn how to standardise operations through Standard Operating Procedures
- Gain practical insight as to why contingency planning matters and how companies mitigate disaster
- Learn how to build a business model canvas
- Gain insight into sales and the sales funnel
- Learn how to build and optimize a sales funnel
- How to score leads
- How to create the ideal customer buyer persona for your business
- Understanding customer retention
- Break down of marketing and its goals
- Learn about the marketing mix
- Breakdown of the core element in the marketing mix: the promotion mix
- Gain understanding of marketing strategies and an in-depth analysis of digital marketing strategies
- Understand digital marketing metrics and how to apply them to your marketing efforts
- Understanding of accounts based marketing
- Understanding of experiential marketing
- Learn about copywriting, the various types of copy and how to write for social media and for blogs
- Understand the concept of growth hacking, who a growth hacker is and how you too can become a growth hacker
- Understand remarketing and its benefits
- Understand how to pitch your idea(s) and what type of pitch deck you need for what pitch
- Gain insight into shares, classes of shares and equity dilution
- Learn about teams and how to build your dream team
- Learn about compliance and why it matters, what compliance programs should cover, its core elements and how to conduct programs
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